GM Preferred Pricing

GM Preferred Pricing

Welcome to GM Preferred Pricing

As a valued partner of Chevrolet, Buick, GMC and Cadillac, our dealership has the privilege of offering you access to the exclusive Preferred Pricing program. This program provides the opportunity to receive discounted pricing on eligible new vehicles from Chevrolet, Buick, GMC and Cadillac, whether you choose to purchase, lease or finance. Take advantage of this special offer and drive away in a brand-new vehicle today!

Purchase Information

You may purchase, finance or lease up to two (2) new vehicles per calendar year.
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can combine Preferred Pricing with the Heroes Program, Mobility Program, Welcome to Canada Program and/or Student Bonus. Visit your dealer for details on current offers, or find current offers on

Participant & Vehicle Eligibility

Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.
Almost every new Chevrolet, Buick, GMC or Cadillac car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability. Please contact us for the list of models/trims that are excluded from Preferred Pricing.

The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.

You must keep your vehicle for at least six months and 12,000 km.


No. Previous purchases are not eligible.

Dealer Information

This program is available only at participating Chevrolet, Buick, GMC or Cadillac dealers, so when you contact your local dealer, let them know you'd like to take advantage of Preferred Pricing.
Yes, you can receive Preferred Pricing when you order through a participating dealer.

To use Preferred Pricing, you will need to provide a valid authorization code from, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

Additional Options & Financing

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.
Yes. Please speak to your local participating dealer for more information about trade-ins.

You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.

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